Leslie Wilkins

Experience

Digital Marketing Analyst (March 2011 – Present)

The Indianapolis Star – Indianapolis, Indiana

Manage Star Direct product line by assisting clients in segmenting and targeting messages to key segments of the database
Direct email marketing campaigns through the entire process including, content, list pulls, testing, launch and analysis
Profile client consumer lists for Advertising Sales Managers to assist them in determining the target market
Generate, score, distribute, and track lead lists to increase sales volume
Develop customized reports for company to show areas of strength and uncover key opportunities to grow revenue and increase market share

Marketing & Sales Administrator (November 2007 – July 2010)

Morrell Incorporated – Indianapolis, Indiana

Systematized the lead process including generating, tracking, reporting, and closing on leads provided by vendors
Designed company brochures and marketing fliers for the eastern and western division
Managed the entire process of direct marketing of product information to over 1,000 customers per month
Performed and analyzed weekly sales reports and provided data to upper management
Used Goldmine to maintain and update the customer marketing database
Supervised the planning of annual golf outing and company Christmas party

Marketing & Sales Coordinator (June 2004 – November 2007)

Clippard Instrument Laboratory – Cincinnati, Ohio

Conducted marketing research for new product development on 20 product lines
Increased International Sales by 40% annually
Reduced inside sales and customer service procedures by 22 labor hours per week
Created and facilitated marketing research surveys to distribution and end users
Performed competitive analysis reports on products and pricing
Served as liaison between company and International distribution network

Skills

Education

Ball State University – Muncie, Indiana
Bachelor of Science: Business Management
Major Marketing (July 2000)

Email Marketing, Data Analytics, Event Planning, CRM